Hi, I’m Anna 💙
I design systems that care for people, not just guide them. My work lives at the intersection of UX design, accessibility, and inclusive research, where thoughtful interaction meets practical need. I've worked in healthcare SaaS and designed user experiences influenced by fintech and productivity systems, always focused on one goal: crafting experiences that feel intuitive, emotionally aware, and deeply respectful of how different people think, feel, and engage.
Good design, to me, isn't just functional, it's human.
Portrait photo of Anna Babb, 2021.
Braided Systems Thinking weaves care, clarity, and equity through each phase of design. It highlights how emotional, cognitive, and structural values intersect to create solutions that are thoughtful, adaptable, and genuinely inclusive.
My Approach: Braided Systems Thinking
Design isn't linear, and neither is the way I approach it. I developed Braided Systems Thinking as a flexible framework to guide my work. It weaves together three core values that adapt to every stage of a project:
💗 Care - Emotional and cognitive safety at every touchpoint
🔍 Clarity - Visual and structural logic that makes sense
⚖️ Equity - Systems that flex to meet different needs, not flatten them
These values braid through every phase:
Listen & Learn - Understand users, stakeholders, and systems
Clarify & Align - Define goals and ensure everyone's on the same page
Explore & Iterate - Prototype, test, and refine with purpose
Support & Scale - Deliver systems that grow with users over time
I combine frameworks (like UDL, WCAG, and design systems) to fit each challenge, creating solutions that feel right and work.
Strong UX Researcher - I know how to ask the right questions and translate findings into design actions.
Accessibility Advocate - I go beyond checklists. I design for real people, ensuring inclusion is part of every system's foundation.
Systems Thinker - I design with scale, adaptability, and long-term user needs in mind-not just what looks good today.
Collaborative & Clear - I work closely with devs, PMs, and other designers to keep ideas grounded and achievable.
Quick Facts & Qualifications
Let's get specific 👇
B.F.A. in Graphic Design – Savannah College of Art and Design 🎨
M.GXD in Graphic & Experience Design – NC State University 🎓
4+ years in UX, accessibility, and instructional design
Fluent in WCAG, UDL, and research-backed systems
Strong in Figma, Framer, and cross-functional collaboration
Lulu, my creative companion, supervising a video chat. Her presence reminds me that thoughtful design doesn't just come from tools, but from the little moments of comfort and curiosity that shape how we work.
Outside of work, you'll probably find me:
Spoiling my cat Lulu, who insists she is part of my creative process 🐱
Deep diving into random internet curiosities 🌊
Reading memoirs, speculative fiction, or fantasy - see my Goodreads 📚
Playing cozy, RPG, or strategy video games 🎮
These hobbies sharpen my sense of detail, problem-solving, and creative flexibility, which I bring to every project I work on.